Last April, France promulgated a regulation in favor of shared self-consumption, that is to say the shared consumption of a production from a renewable source by a community of consumers. Will this regulation, which is a pioneer today, appear as a turning point in the […]
A few years ago, energy suppliers sometimes enjoyed an image of proximity and professionalism that “protected” them during the opening of the market, in particular to small individual consumers. It seems to me, through the different customers’ feedbacks to which I have had access, that […]
Even in the best Business Schools, before confronting more modern marketing theories, learning marketers swallow the basics of business: one of them is constantly challenged in the current energy market: “listen to the customer and meet its needs “. Why should this adage be called […]
Energy providers do not escape what seems to be a golden rule of economic evolution. They all enter into the age of digitization. If this movement becomes obvious, it adresses a more complex reality than it seems. The first dimension of this digitization is that […]
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